Facebook To Analyze WhatsApp Chats: WhatsApp Chat Encrypted Many people can send me messages with confidence, I can share a lot of secret information. But, that encrypted WhatsApp chat is going to be read by Facebook for the convenience of advertising this time.
One of the most popular features of WhatsApp is end-to-end encryption. As a result, no one else can read the message except the person to whom the message is being sent. This means that WhatsApp cannot read any message using this messaging platform. And this is why many people continue to have conversations through WhatsApp.
Since it is not possible to read any chat on WhatsApp, it is almost impossible to show targeted ads through this messaging platform. But, the main income of Facebook is through showing ads. So, the US social company has been trying to solve this problem for a long time. WhatsApp has used a special team to solve this problem. The team will study how it is possible to show ads on WhatsApp while maintaining end-to-end encryption. A recent report has revealed such information.
According to the report, Facebook has started trying to understand the message without decrypting it. This method is called homomorphic encryption. This way the information needed to display the ad can be collected without compromising the customer's privacy.
However, it is not yet clear how this is possible. However, Facebook has started this research to understand the personal information of the customer and show the advertisement accordingly. However, Facebook has denied the veracity of this report. The company claims, "It's not yet time to say whether to use homomorphic encryption via WhatsApp."
Over the past few months, news of one problem after another has surfaced on Facebook. Recently, Mark Zuckerberg's company has entered into a frontal battle with Apple over the privacy of the iPhone. Apple has turned off the ad tracking feature from all apps on iOS 14. This is likely to hurt Facebook's business. Because, if tracking is stopped, Facebook will have trouble showing ads.
Earlier, WhatsApp was at the centre of controversy over changing privacy policies. Customers were outraged when the news of the new privacy policy came out. Many people start using messaging services like Telegram, Signal by deleting WhatsApp from the phone. WhatsApp is forced to change its decision in the face of huge customer anger. Since then, the day to implement the new privacy policy has been postponed more than once.
Judging by all these days, it will be clear to you what the real goal of Facebook is. Facebook is looking for ways to earn from the huge amount of data that is running in WhatsApp. However, this is not possible due to the encryption of the messaging service. Finally, using homomorphic encryption, Facebook seeks to find a solution to this problem that has persisted for the past few years.
However, many have expressed doubts about how many customers will use this messaging platform when they start collecting information from WhatsApp for advertising. Many people already have a tendency to use messaging services like Telegram and Signal. In particular, many people have installed these two messaging apps as alternatives after the privacy policy debate. After that, if the analysis of encrypted messages starts, the anger among the customers may increase.
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